{"id":5418,"date":"2026-06-17T12:00:00","date_gmt":"2026-06-17T03:00:00","guid":{"rendered":"https:\/\/dkgy1yki8xgbd.cloudfront.net\/?p=5418"},"modified":"2026-06-18T12:41:58","modified_gmt":"2026-06-18T03:41:58","slug":"hololive-production-official-shop-in-harajuku-now-open-showcasing-the-charm-of-hololive-to-tourists-and-a-younger-audience","status":"publish","type":"post","link":"https:\/\/dkgy1yki8xgbd.cloudfront.net\/en\/list\/5418","title":{"rendered":"\u201chololive production official shop in Harajuku\u201d Now Open: Showcasing the Charm of hololive to Tourists and a Younger Audience"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">INDEX<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/en\/list\/5418\/#Report_from_the_Harajuku_ShopA_playful_and_colorful_Harajuku-inspired_interior\" >[Report from the Harajuku Shop]A playful and colorful Harajuku-inspired interior<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/en\/list\/5418\/#Exhibits_and_merchandise_using_10_original_hololive_production_talent_illustrations\" >Exhibits and merchandise using 10 original hololive production talent illustrations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/en\/list\/5418\/#Enjoy_the_world_of_hololive_with_not_only_merchandise_but_also_a_life-sized_figure_and_a_spatial_reality_display\" >Enjoy the world of hololive with not only merchandise but also a life-sized figure and a spatial reality display<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/en\/list\/5418\/#_Customer_Interviews_What_makes_hololive_production_official_shop_in_Harajuku_so_attractive_especially_to_overseas_tourists_and_young_women\" >&nbsp;[Customer Interviews] What makes hololive production official shop in Harajuku so attractive, especially to overseas tourists and young women?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/en\/list\/5418\/#_Staff_interview_Unique_highlights_from_the_Harajuku_shop_and_future_prospects\" >&nbsp;[Staff interview] Unique highlights from the Harajuku shop and future prospects<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Report_from_the_Harajuku_ShopA_playful_and_colorful_Harajuku-inspired_interior\"><\/span><strong><strong><strong>[<strong>Report from the Harajuku Shop<\/strong>]<\/strong><\/strong>A playful and colorful Harajuku-inspired interior<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u201chololive production official shop in Harajuku\u201d is located inside Kiddy Land on the 4th floor of Tokyu Plaza Omotesando, OMOKADO, a building situated halfway between Harajuku and Omotesando. The 4th floor is a bustling area where \u201cmiffy style,\u201d \u201cHatsune Miku Store in Harajuku,\u201d and other shops offer a wide variety of popular character merchandise.<\/p>\n\n\n\n<p>The store\u2019s interior is a refreshing shade of blue that truly represents hololive production. The walls are decorated with colorful, neon-style lights, creating a playful and cute atmosphere that perfectly suits the Harajuku vibe.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Exhibits_and_merchandise_using_10_original_hololive_production_talent_illustrations\"><\/span><strong><strong><strong><strong>Exhibits and merchandise using 10 original hololive production talent illustrations<\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Original talent visuals specifically created for this shop are another highlight. 10 talents from hololive production\u2014Usada Pekora, La+ Darknesss, Kobo Kanaeru, Fuwawa Abyssgard, Mococo Abyssgard, Isaki Riona, Koganei Niko, Mizumiya Su, Rindo Chihaya, and Kikirara Vivi\u2014are dressed in Harajuku-style colorful outfits and smiling full of energy. Just looking at them would surely cheer anyone up.<\/p>\n\n\n\n<p>At the entrance, a large panel with the 10 hololive production talents warmly welcomes you!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9084-Edit-1024x683.jpg\" alt=\"\" class=\"wp-image-5509\" srcset=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9084-Edit-1024x683.jpg 1024w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9084-Edit-300x200.jpg 300w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9084-Edit-768x512.jpg 768w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9084-Edit-1536x1024.jpg 1536w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9084-Edit-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Inside the shop, each talent\u2019s visual is displayed alongside their autograph as well as on a large vertical monitor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9130-Edit-683x1024.webp\" alt=\"\" class=\"wp-image-5515\" srcset=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9130-Edit-683x1024.webp 683w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9130-Edit-200x300.webp 200w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9130-Edit-768x1152.webp 768w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9130-Edit-1024x1536.webp 1024w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9130-Edit-1365x2048.webp 1365w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9130-Edit-scaled.webp 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<p>Of course, there is also a wide selection of merchandise featuring the original outfits from those visuals, ranging from classic fan merchandise like aurora acrylic stands, random button badges, and shopping bags to daily-use merchandise like glasses cases.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9092-Edit-1024x683.webp\" alt=\"\" class=\"wp-image-5516\" srcset=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9092-Edit-1024x683.webp 1024w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9092-Edit-300x200.webp 300w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9092-Edit-768x512.webp 768w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9092-Edit-1536x1024.webp 1536w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9092-Edit-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Also available is the \u201cJapanese Chibi style\u201d series, featuring original chibis of hololive production talents with traditional Japanese designs. This Japanese-style series, which includes folding fans, omamori (amulet) acrylic keychains, and Japanese teacups, appears to be popular among foreign customers as well.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9116-Edit-1024x683.webp\" alt=\"\" class=\"wp-image-5517\" srcset=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9116-Edit-1024x683.webp 1024w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9116-Edit-300x200.webp 300w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9116-Edit-768x512.webp 768w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9116-Edit-1536x1024.webp 1536w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9116-Edit-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Furthermore, the full lineup of official hololive plushies, \u201chololive friends with u,\u201d is available. They look absolutely adorable lined up on the shelves! Be sure to drop by and pick up your favorites.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9120-Edit-1024x683.webp\" alt=\"\" class=\"wp-image-5518\" srcset=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9120-Edit-1024x683.webp 1024w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9120-Edit-300x200.webp 300w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9120-Edit-768x512.webp 768w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9120-Edit-1536x1024.webp 1536w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9120-Edit-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Enjoy_the_world_of_hololive_with_not_only_merchandise_but_also_a_life-sized_figure_and_a_spatial_reality_display\"><\/span><strong><strong><strong><strong>Enjoy the world of hololive with not only merchandise but also a life-sized figure and a spatial reality display<\/strong><\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As a special feature to this shop, a life-sized figure of Usada Pekora was on display for a limited time (up until May 31st). The figure of her, dressed in a light blue kimono, made a strong impression among shoppers. It was impressive to see so many people, including those unfamiliar with hololive production, stop to admire and take photos of her.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"660\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9185-Edit-Edit-1024x660.webp\" alt=\"\" class=\"wp-image-5520\" srcset=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9185-Edit-Edit-1024x660.webp 1024w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9185-Edit-Edit-300x193.webp 300w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9185-Edit-Edit-768x495.webp 768w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9185-Edit-Edit-1536x989.webp 1536w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9185-Edit-Edit-2048x1319.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Another feature of this shop is the spatial reality display. This display allows shoppers to experience stereoscopic videos without special glasses or headsets, and, best of all, these videos are exclusive to the shop.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9175-Edit-683x1024.webp\" alt=\"\" class=\"wp-image-5522\" srcset=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9175-Edit-683x1024.webp 683w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9175-Edit-200x300.webp 200w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9175-Edit-768x1152.webp 768w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9175-Edit-1024x1536.webp 1024w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9175-Edit-1365x2048.webp 1365w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9175-Edit-scaled.webp 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<p>With these videos, you will feel as if the talents are popping out of the screen, and you can even take photos with them. Currently, eight different video variations are available, including those featuring Usada Pekora and Kikirara Vivi, as well as others with Fuwawa Abyssgard and Mococo Abyssgard. Stay tuned for new updates coming soon! (*Please note that there are only a limited number of timeslots available daily for the spatial display experience.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_Customer_Interviews_What_makes_hololive_production_official_shop_in_Harajuku_so_attractive_especially_to_overseas_tourists_and_young_women\"><\/span><strong><strong><strong>&nbsp;[<strong>Customer Interviews<\/strong>] <strong>What makes hololive production official shop in Harajuku so attractive, especially to overseas tourists and young women<\/strong>?<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>On the day we conducted the interview, there was a diverse range of customers from Japan and overseas at the store.<\/p>\n\n\n\n<p>One of them was a young woman in her 20s from Texas, USA, who is a big fan of Usada Pekora and Houshou Marine and became a fan after watching a YouTube clip of Usada Pekora\u2019s stream that her friend recommended.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0708-Edit-1024x683.webp\" alt=\"\" class=\"wp-image-5527\" srcset=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0708-Edit-1024x683.webp 1024w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0708-Edit-300x200.webp 300w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0708-Edit-768x512.webp 768w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0708-Edit-1536x1024.webp 1536w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0708-Edit-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>When asked about her impression of the shop, she answered with excitement, \u201cI\u2019ve bought hololive merch through an overseas e-commerce site before, but being able to shop while holding items in my hands is a completely different experience. When I saw the life-sized figure and actual merch, I couldn\u2019t help but scream. I\u2019ve bought merch online in the past, but when I saw them right in front of me, I couldn\u2019t resist, so I ended up spending over 10,000 yen!\u201d<\/p>\n\n\n\n<p>When asked about her impression of the shop, she answered with excitement, \u201cI\u2019ve bought hololive merch through an overseas e-commerce site before, but being able to shop while actually holding the items is a completely different experience. I couldn\u2019t help but scream when I saw the life-sized figure and actual merch. I\u2019ve bought merch online in the past, but when I saw it all right in front of me, I couldn\u2019t resist and ended up spending over 10,000 yen!\u201d<\/p>\n\n\n\n<p>When I asked to see what was inside her packed shopping bag, she showed us a \u201chololive friends with u\u201d plushie, a fan favorite, a T-shirt from the Japanese Chibi-style series, and an acrylic stand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0697-Edit-1-1024x683.webp\" alt=\"\" class=\"wp-image-5528\" srcset=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0697-Edit-1-1024x683.webp 1024w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0697-Edit-1-300x200.webp 300w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0697-Edit-1-768x512.webp 768w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0697-Edit-1-1536x1024.webp 1536w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0697-Edit-1-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>She mentioned that she was in Japan for 10 days and plans to enjoy other kinds of shopping in addition to hololive merchandise.<\/p>\n\n\n\n<p>We then spoke to a couple from Belgium: a male Momosuzu Nene fan and a female fan of Houshou Marine.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0739-Edit-1024x683.webp\" alt=\"\" class=\"wp-image-5529\" srcset=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0739-Edit-1024x683.webp 1024w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0739-Edit-300x200.webp 300w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0739-Edit-768x512.webp 768w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0739-Edit-1536x1024.webp 1536w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0739-Edit-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>They told us that they discovered hololive by watching clips from streams on YouTube during the COVID-19 pandemic. When asked what they like about their oshis, the man replied, \u201cIt is always so fun watching Nene because of her cheerful and positive attitude. At first, it was hard to understand her content because it was only in Japanese, but I could feel her emotions even despite the language barrier.\u201d The woman said, \u201cI love Marine because her personality is different from the other members. I also love her songs and music videos.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0735-Edit-Edit-1024x683.webp\" alt=\"\" class=\"wp-image-5530\" srcset=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0735-Edit-Edit-1024x683.webp 1024w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0735-Edit-Edit-300x200.webp 300w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0735-Edit-Edit-768x512.webp 768w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0735-Edit-Edit-1536x1024.webp 1536w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0735-Edit-Edit-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The couple said they stopped by the shop while traveling in Japan since it is hard to buy hololive merch in Europe &#8211; so much so that all of the merch they bought would not fit in their shopping bag. When asked about how they would like to experience hololive in the future, the man responded, \u201cI\u2019m yet to see Nene live because live performances in Japan are usually only announced a few months in advance, which doesn\u2019t give us enough time to plan a trip to Japan. Nene did appear in hololive STAGE World Tour \u201825, but I didn\u2019t get to see her, which was really disappointing.\u201d So he made an earnest request: \u201cI hope she will hold a live performance in Europe someday!\u201d<\/p>\n\n\n\n<p>The third person we spoke with was a female fan of Usada Pekora who was visiting the shop from Osaka. She said, \u201cI first learned about hololive four or five years ago when someone I know recommended it to me, and became a fan of Pekora. What I like about her is that she does various projects so I can always enjoy them without getting bored.\u201d She also mentioned that she had visited the Tokyo Station and Osaka Umeda shops before.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0746-Edit-1024x683.webp\" alt=\"\" class=\"wp-image-5531\" srcset=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0746-Edit-1024x683.webp 1024w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0746-Edit-300x200.webp 300w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0746-Edit-768x512.webp 768w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0746-Edit-1536x1024.webp 1536w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0746-Edit-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>On this day, she purchased an acrylic stand of Pekora wearing the Harajuku shop\u2019s original outfit. She said she collects Pekora acrylic stands, so she came to the store specifically to buy one. \u201cI usually display my acrylic stands in my room, but when I go to a live performance or an event, I bring them with me to take photos of them, as smaller merch is easier for me to carry around. I also have smaller hololive friends with me as well. When I went to see hololive 3rd Generation Live the other day, I brought 3rd generation finger puppets with me, so I would love it if they continued to release smaller plushies in a range of different outfits in the future,\u201d she told us.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"_Staff_interview_Unique_highlights_from_the_Harajuku_shop_and_future_prospects\"><\/span><strong><strong><strong>&nbsp;[Staff interview] <strong>Unique highlights from the Harajuku shop and future prospect<\/strong>s<\/strong><\/strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A month after the shop\u2019s grand opening, we spoke with project owner B and sales promotion representative S about what makes the store so unique and their impressions so far.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u2500\u2500It\u2019s been about a month since the Harajuku shop opened, but what kind of merchandise has been popular among customers?<\/h3>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-128\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>Standard items like acrylic stands and button badges have been getting really positive reactions, similar to other shops, but besides these, glasses cases have also been very well-received. We have already had them sell out once right after release, and I\u2019ve even seen a customer saying that it was \u201cthe best purchase [they\u2019ve] made this year\u201d on social media.<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-126\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>When developing new merchandise, we take into account customer surveys and feedback from social media, and we noticed that across these sources, many people are saying they want practical merchandise because they want to incorporate hololive into their daily lives. After observing customers at our stores and event venues, we thought that glasses cases might be in particularly high demand among daily necessities, which led us to produce them.<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0737-Edit-1024x683.webp\" alt=\"\" class=\"wp-image-5532\" srcset=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0737-Edit-1024x683.webp 1024w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0737-Edit-300x200.webp 300w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0737-Edit-768x512.webp 768w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0737-Edit-1536x1024.webp 1536w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A0737-Edit-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The customers from Belgium also purchased a Fuwawa Abyssgard glasses case<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-128\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>We have been selling gadget pouches for a while, and at this shop, they have been getting better responses than we expected, which has convinced us of the high demand for everyday items. We don\u2019t have any specific plans yet, but we definitely want to produce more and more daily-use hololive merchandise in the future.<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u2500\u2500 What are some customer trends from the Harajuku shop?<\/h3>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-126\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>&nbsp;It seems that there are many customers from overseas, as expected, since Harajuku and Omotesando are areas where inbound tourist demand (spending) is high, but we also have a lot of young customers in their teens coming in as well. We have many people who aren\u2019t aware of hololive production also casually entering the store, wondering what the shop is.<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-128\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>One of our aims in opening a store in the Harajuku area was for overseas tourists and younger people unfamiliar with hololive to learn about the production. Although we don\u2019t have detailed customer data yet, I have a feeling things are going as intended.<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-126\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>I feel the customer base at the Harajuku shop is more similar to that of the Umeda shop than the Tokyo Station shop, as Umeda is also a shopping district, meaning there is a higher chance of attracting younger shoppers and women.<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u2500\u2500 What are some of the unique highlights of the Harajuku shop?<\/h3>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-126\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>There are four main aspects that separate this shop from the others. The first one is the talents\u2019 original visuals specifically created for this shop. To match the Harajuku vibe, their designs are colorful and playful while still retaining the essence of each talent\u2019s unique personality. We discussed visual concepts and produced them in-house from scratch, so we were very grateful to see very positive responses on social media when the details were officially revealed.<br>The second one is the interior decor. Since we wanted to have an interior with a different atmosphere from the existing shops, we decorated the walls with neon-style lights, the first time for an official shop, to give it a Harajuku feel. Installing the lights on the walls was actually quite challenging, but despite the tight schedule, the construction company worked hard to translate our concepts into decorations that perfectly aligned with our vision.<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9111-Edit-1024x683.webp\" alt=\"\" class=\"wp-image-5533\" srcset=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9111-Edit-1024x683.webp 1024w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9111-Edit-300x200.webp 300w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9111-Edit-768x512.webp 768w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9111-Edit-1536x1024.webp 1536w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9111-Edit-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-126\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>Third, we have the display. The life-sized figure of Usada Pekora drew a lot of attention from passersby, with those unaware of hololive entering the shop to admire or take photos of it. I believe this has helped us expand the target audience of hololive production.<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9097-Edit-1-1024x683.webp\" alt=\"\" class=\"wp-image-5534\" srcset=\"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9097-Edit-1-1024x683.webp 1024w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9097-Edit-1-300x200.webp 300w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9097-Edit-1-768x512.webp 768w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9097-Edit-1-1536x1024.webp 1536w, https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/I2A9097-Edit-1-2048x1365.webp 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">On display through May 31st, 2026 (no longer on display)<\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-126\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>Finally, the fourth thing that sets the shop apart is the spatial reality display, which can only be experienced at the Harajuku store. It is difficult to put it into words, so I truly hope everyone comes and experiences it for themselves. We created the videos being shown in-house in collaboration with our tech team and have received incredibly positive feedback in customer surveys.<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-128\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>If you just want to purchase merchandise, nothing beats the convenience of shopping online, but our mission is to continuously deliver value that only physical stores can provide, so we believe it is important to not only to sell products but also to offer such experiential content and exhibits.<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u2500\u2500 What does the future of the Harajuku shop have in store?<\/h3>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-128\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>We want this shop to continue to play a different role than that of the Tokyo Station shop. Since both stores are located in Tokyo and are geographically close, we need to ensure the shops are distinct from each other, including their interior design concepts. As I mentioned earlier, the Harajuku shop is in a location where demographic groups that haven\u2019t had much exposure to hololive, such as overseas tourists, younger people, and women, can experience hololive more easily, so we are committed to focusing on creating products and a shopping environment that leverage these unique characteristics of the location.<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-liquid-speech-balloon liquid-speech-balloon-wrap liquid-speech-balloon-126\"><div class=\"liquid-speech-balloon-avatar\"><\/div><div class=\"liquid-speech-balloon-text\"><p>Given the size of the Harajuku shop, I believe we can do things here that we haven\u2019t been able to do at the Tokyo Station shop. We want to continuously offer experiences that go beyond merchandise sales and allow our customers to immerse themselves in the world of hololive, including life-sized figures and spatial reality displays.<\/p><div class=\"liquid-speech-balloon-arrow\"><\/div><\/div><\/div>\n\n\n\n<p><br><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-cyan-blue-background-color has-background wp-element-button\" href=\"https:\/\/coveredge.cover-corp.com\/en\/list\/2228\">Report from<br>&#8220;<strong>hololive production official shop in Tokyo Station<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[Report from the Harajuku Shop]A playful and colorful Harajuku-inspired interior \u201chololive production official shop in Harajuku\u201d is located inside Kiddy Land on the 4th floor of Tokyu Plaza Omotesando, OMOKADO, a building situated halfway between Harajuku and Omotesando. The 4th floor is a bustling area where \u201cmiffy style,\u201d \u201cHatsune Miku Store in Harajuku,\u201d and other [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":5471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_locale":"en_US","_original_post":"https:\/\/dkgy1yki8xgbd.cloudfront.net\/?p=5393","footnotes":""},"categories":[5],"tags":[219],"class_list":["post-5418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buisness","tag-219","en-US"],"acf":[],"categories_info":[{"slug":"buisness","name":"Business"}],"tags_info":[{"slug":"%e5%85%ac%e5%bc%8f%e3%82%b7%e3%83%a7%e3%83%83%e3%83%97","name":"Official shop"}],"thumbnail_url":"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-content\/uploads\/2026\/06\/EN-1.webp","_links":{"self":[{"href":"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-json\/wp\/v2\/posts\/5418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-json\/wp\/v2\/comments?post=5418"}],"version-history":[{"count":53,"href":"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-json\/wp\/v2\/posts\/5418\/revisions"}],"predecessor-version":[{"id":5566,"href":"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-json\/wp\/v2\/posts\/5418\/revisions\/5566"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-json\/wp\/v2\/media\/5471"}],"wp:attachment":[{"href":"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-json\/wp\/v2\/media?parent=5418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-json\/wp\/v2\/categories?post=5418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dkgy1yki8xgbd.cloudfront.net\/wp-json\/wp\/v2\/tags?post=5418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}